top of page
Shazani
Nartino.
#PicktheRightRelationship
This campaign was executed as part of an inter-tertiary competition for Singapore Cancer Society.
The Brief
To create a smoke free environment and for the students to come up with innovative ideas on how they want to encourage their family and friends not to pick up smoking.
The Big Idea
An IMC campaign that highlights the ‘toxic relationship’ that arises from picking up smoking. The campaign will be light-hearted and humorous; delivered via a series of posters, a video, and a publicity stunt leading up to Valentine’s Day.
The Tools
A combination of tools were planned for this IMC campaign, namely Digital Marketing (via social media), Advertising (via posters & video), and Public Relations (via publicity stunt).
My Contribution
As the Strategist & Co-Project Manager, I wrote, designed, and edited the presentation deck for this campaign. I also did most of the research that was presented in the deck.
The Outcome
Unfortunately, we were unplaced for the competition although we were commended on the originality of our idea and also told our idea might be used for a future endeavor with Singapore Cancer Society.
The Deliverables
All Videos
bottom of page