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Shazani
Nartino.
#NutsforHumanity
This campaign was executed as part of an industry collaboration with Singapore Red Cross.
The Brief
Drive sales & hype towards Singapore Red Cross' line of nut-based snacks via a social media campaign.
The Big Idea
Personify the snacks by giving each of them
a distinct character profile portrayed via a series of GIFs.
The Tools
As this was a social media campaign, the tools used were social media platforms namely Facebook & Instagram.
As the lead designer for this campaign, I designed and edited the GIFs of the snacks as well as leading my teammate who was the co-designer.
My Contribution
The Outcome
The GIFs were posted on Singapore Red Cross' Instagram & Facebook pages where they garnered a few hundred views each.
They can be viewed here:
https://bit.ly/2QerPEB, https://bit.ly/2VVHy1h, https://bit.ly/2Jw3fOY,
https://bit.ly/2LWfA0O, https://bit.ly/2WhJhNV
The Deliverables
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