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Shazani
Nartino.
#BingoSomeoneNew
This campaign was executed as part of an industry collaboration with the Social Development Network.
To communicate the idea towards youths (18-25) that dating while pursuing career/educational goals is manageable and for them to make new friends/network during the main event.
The Brief
The Big Idea
A bingo-themed IMC campaign that conveys the idea that dating while pursuing career/educational goals is manageable, with a bingo-themed carnival as the highlight of the campaign.
The Tools
A combination of tools were used for this IMC campaign, namely Digital Marketing (via social media), Advertising (via paid posts & videos), Sales Promotion (via social media contest) Public Relations (via press release & media outreach), and Event (via bingo-themed carnival).
My Contribution
As part of the Publicity Team, my team and I were responsible for managing the campaign's social media (@bingosomeonenew_), creating a content calendar, and leading content creation for the campaign.
Personally, I did most of the work pertaining to Public Relations (writing the press release & pitching to various media) and I also solely managed the campaign's social media (Instagram Stories) on the event day.
The Outcome
Over 180 people attended our event, with our Instagram page reaching a peak of 138 followers in under two weeks. These successes far surpassed our goals of 100 people and 120 followers respectively.
Furthermore, there were 30 entries for our Instagram Story contest and our event was also featured on external media including The Republican Post and RP DMC.
The Deliverables
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